Applying Recursive CBR for the Custumization of Structured Products in an Electronic Shop

When applying CBR for Electronic Commerce, the adaptation capabilities of CBR can be used for product customization. Most adaptation techniques su er from the problem that they require a large knowledge acquisition e ort which leads to problems in the rapidly changing E-Commerce scenario. In this paper we present a new approach to adaptation that is particularly suited to Electronic Commerce applications. It assumes that products can be structured hierarchically into sub-components. Adaptation is achieved by incrementally replacing unsuitable sub-components through recursively applying CBR to nd bestmatching alternative sub-components. The presented approach avoids huge portions of the knowledge acquisition e ort and is prototypically implemented as an extension of the CBR-Works tool.